Step by Step Book

Small Scale to Big Scale

How one guy with fish skin on his hands went from 350 followers to 11,000, step by step to breaking the algorithm.

Step by step to breaking the algorithm.
No fluff, no gatekeeping. This is how I went from small scale to big scale, and how you can too.

What you'll get

  • Why Instagram is a business app, not a social app, and the two pools of people who can see your post (followers vs. strangers)
  • How to hook people in the first two seconds and walk them through the build
  • The real 309-day run from 350 to 11,000 followers, plateaus, flatlines and all
  • Why the drop isn't the event, the build-up is: the story of selling out in an hour on January 1st
  • One reel, two pages, three audiences: how a collab multiplies your reach
  • How a beef between lure makers and shops turned into a bridge, without stepping on the small man
  • The money talk nobody gave you: the 9-to-5, the hours-for-money ceiling, and the door nobody showed you

Who it's for

The maker at home, the small business owner, the guy working two jobs, anybody with something real to sell and no reach yet.

Format

Digital PDF, 125 pages. Price: TBD. Release date: TBD.

Sold out, dropping soon. Sold out right now. Dropping soon. Stay tapped in at @livebaitlures.hi so you don't miss it.

The Audiobook

Same book, same blueprint, now you can hear it.
Throw it on at work, on the boat, in the truck. Small scale to big scale, step by step.

What you'll get

  • The whole journey: farmer roots, the grind, the Filipino market, the dry fish lesson, and the first lure
  • Why you make it for yourself first, and why saying no to the first money can be the move
  • The discovery engine: treating Instagram like a business app and reaching strangers, not just friends
  • 309 days, 350 to 11,000, and why the plateaus are the runway
  • One reel, two pages, three audiences: building with partners
  • Opening the doors: why you don't pay for more knowledge, you pay for how fast you get it
  • Nobody Showed You the Door: the money chapter, told straight, no talking down

Format

Audiobook. Length: TBD. Narrator: TBD. Price: TBD. Release date: TBD.

Sold out, dropping soon. Sold out for now. Dropping soon. Watch @livebaitlures.hi for the drop.